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Google Lego Toolbox

Lapgevity partnered with Google to produce 3,700 custom manufactured tool boxes to hold an assortment of individually imprinted Lego blocks. Lapgevity not only sourced and procured the toolboxes, but managed the entire process from beginning to end that included imprinting all Legos with key Google phrases, fulfillment of kits and shipment to 3,700 locations. The goal was to introduce the 2008 Google Marketing Campaign to current clientele and agencies and promote their complete suite of products and services rather than the search engine alone.
 
 
 
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